IBM Cognos Release Performance Application

April 30, 2008: IBM Cognos has announced the launch of a new performance application targeted at the financial sector.

IBM Cognos believes the new Relationship Pricing for Commercial Banking Blueprint (RPCBB) offers financial institutions a performance management framework to handle credit and non-credit scenarios.

The framework features pricing capabilities for credit and treasury services, deal and relationship profitability analysis, user-defined dashboards, centralised administration and integrated workflow. RPCBB is packaged with IBM Cognos 8 Planning and IBM Cognos 8 Business Intelligence software.

“Spreadsheet-based pricing models are ineffective because they cannot deliver holistic customer relationship information and insights which commercial bankers need to effectively price new business. These shortcomings are magnified given banks heightened focus on operational efficiencies and risk mitigation,” said Francis McKeon, banking industry director at Cognos.

According to McKeon, the RPCBB offers a consistent best practice risk-based pricing model where relationship managers can quickly evaluate new business pricing scenarios, measure their profitability and associated risk impact, then compare it against corporate hurdle rate targets.

“This assures executives that pricing deals are being developed in line with corporate goals, and can be easily adjusted as strategies change.”

The latest installment of the RPCBB is the fifth in the series and is available immediately worldwide.

Comment on this story.