Two commercial data providers have announced integrations that connect their proprietary content directly into Microsoft's Copilot products.
S&P Global has announced an expanded collaboration with Microsoft to integrate its data, insights and analytics into Microsoft 365 Copilot workflows and agentic experiences. ZoomInfo has confirmed a native connector between Microsoft Copilot Studio and GTM.AI, its "headless" go-to-market context layer.
The S&P Global integration runs through its AI Data Portal's Deterministic Retrieval solution, also known as the Kensho LLM-ready API, which the company says lets Microsoft 365 Copilot and related experiences access S&P Global content with "accurate, cited, and verifiable results".
Capabilities include a Copilot in Excel connector for analyst workflows, a plugin for agentic experiences in Copilot Cowork, and extension of the data into multi-step analysis within Microsoft 365. The company nominates company research, financial analysis, transcript intelligence, peer benchmarking and competitive analysis as use cases, and says context and source attribution are maintained through the workflow.
The company also lists data connectivity and governance among its key capabilities, describing "a secure, connected foundation" for accessing S&P Global content within Microsoft AI experiences.
Sally Moore, Chief Client Officer and Co-Head of Market Intelligence at S&P Global, said the collaboration was about "meeting clients where they work, embedding S&P Global's trusted, high-quality data directly into their workflows and unlocking agentic capabilities that turn insight into action".
Microsoft's Corporate Vice President for Worldwide Financial Services, Bill Borden, said access to trusted, domain-specific data was becoming "a critical differentiator" as organisations moved from experimenting with AI to operationalising it across the enterprise.
The announcement builds on an existing integration of S&P Global Energy AI Ready Data in Microsoft 365 Copilot, and follows the company's restructure of its Market Intelligence operating model around a newly formed Kensho Data Platforms vertical.
ZoomInfo
ZoomInfo's connector sits in the Copilot Studio agent builder catalogue. A customer adds GTM.AI from the connector catalogue and authenticates with ZoomInfo credentials, after which any agent - prebuilt, custom, or described in natural language - can query the company's GTM Context Graph.
ZoomInfo describes the graph as a verified data foundation covering more than 100 million companies, 500 million contacts and billions of buying signals. Lookups, enrichment, intent signals, technographics, contact verification, Scoops and agentic orchestration become first-class tool calls inside Copilot Studio.
The same connector surfaces in Dynamics 365 Copilot and Copilot for Sales. ZoomInfo says a seller drafting an Outlook email gets live company context, Scoops, intent signals and verified contact data inline rather than CRM data from the last Dataverse sync, and that lead qualification, opportunity scoring, deal routing and pipeline forecasting in Dynamics 365 run against ZoomInfo intelligence through GTM.AI.
The company says B2B contact data decays at roughly 70 per cent a year, and that an autonomous agent acting on stale data "produces bad decisions at machine scale: wrong contacts, dead emails, mis-routed deals, and off-target meetings". It notes that Copilot Studio agents otherwise expect the customer to supply their own data through Dataverse or a custom connector.
On governance, ZoomInfo says access control, permissioning, AI policy, data lineage and audit logging apply from ZoomInfo to every agent that consumes its data, sitting alongside Microsoft's Purview and Entra controls. Every record returned through GTM.AI carries provenance, freshness and access-control metadata.
GTM.AI also underpins ZoomInfo integrations with Salesforce Agentforce, HubSpot Breeze, IBM watsonx Orchestrate, Outreach AI, Claude and ChatGPT