Global ECM market to hit $US10.45B by 2015:analyst

Global ECM market to hit $US10.45B by 2015:analyst

April 15, 2009:The Global content management software market is projected to cross $US10.4 billion by 2015, with Asia-Pacific representing the fastest growing market, according to a new report from Global Industry Analysts, Inc., (GIA).

"The content management market has witnessed many important changes such as emergence of IBM, Oracle, and Microsoft, and a spate of acquisitions including Open Text's takeover of Hummingbird, IBM's acquisition ofFileNet, and Oracle's purchase of Stellent," the authors note.

"However the market continues to remain relatively fragmented with pure play vendors, and niche players cornering significant share of the market. Barring the three leading vendors - IBM, EMC, and Open Text - all the other vendors account for less than 4% of the market. Moreover both the majors as well as the smaller and regional players bid for the same projects, especially in the web content management market.

"Novel communication tools such as RSS, podcasts, wikis, and blogs have emerged as the major tools for communication in recent times. Originally used for content dissemination of print/pdf content, and dynamic or static web pages, these novel tools have outgrown their historic boundaries to emerge as pervasive modes of communication both within and outside an organization.

"The content management software market continues to be in a continuous state of flux with new technologies evolving by the day, and the players are adopting different strategies to address the changing market scenario. The major impact on the market has been from the major infrastructure vendors such as IBM, Oracle, and Microsoft. These players are targeting medium and small businesses through comprehensive solutions that integrate well with their respective infrastructure.

"Microsoft is banking on its presence on most networks, and high user familiarity of its Office products around the world to sell the SharePoint solution. Oracle is leveraging its strong presence in the database market, while EMC, the other major infrastructure vendor is leveraging its presence in the data storage market, and is also offering hosted services to expand its reach. On the other hand, smaller content management providers are partnering with the major ones to provide the missing functionalities in the content management solutions of the majors.

"The content management market is also witnessing an increased interest in open-source software (OSS) products. OSS solutions from vendors such as Alfresco, and Nuxeo have been gaining increasing acceptance. Smaller regional vendors such as South Africa based Knowledge Tree, andInfoGrid Pacific are also making significant inroads into their respective markets."

For more details about this research report, visit

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