The last couple of years has seen many organisations around the world establishing executive-level Chief Data Officers (CDO). In making those appointments, perhaps those organisations are realising (finally) that their decades-long preoccupation with technology, at the expense of their data, has left them with significant ‘data-debt’? And further, that data-debt is having a drag-effect, a negative impact on their plans to join the digital transformation wave sweeping the planet.