Neverending Networking With Enterprise IQ
Neverending Networking With Enterprise IQ
May 5th, 2006: Enterprise IQ, a new Australian events company has opened its doors promising cutting-edge workshops, summits and seminars with an emphasis on continued online networking opportunities for delegates long after the event has ended.
According to Enterprise IQ, there was a disconnect between what was on offer in the events industry, and what customers wanted. After working in the industry for six years, Enterprise IQ’s managing director Daniel McMurray thinks he has an excellent grasp of how things work, but perhaps more importantly, how they aren’t working.
“There are a lot of ways that the companies operate that is counterproductive long term,” says McMurray. “Really, the people that attend and the investment is diminishing because of the way they market is being run.
“I think there is a real mass market approach to turn them out and a ignore the consequences. I think the way it’s approached, the way it’s sold, the price point, it’s all out of proportion to what it actually costs to put it together.”
To solve therse problems, Enterprise IQ is focussing on events that bring together delegates for face to face as well as online networking.
“We’re not taking a mass production approach, we’re really cherry picking stuff that’s really relevant and we know its relevant through our market research. We’re not into that churn them out in 15 days approach.”
Because it is being more selective with its topics and offering exclusive access for community members to maintain the peer-to-peer networks they establish at events, McMurrays says Enterprise IQ has an edge over the competition.
“Usually, there’s no payoff. Once people have attended its left up to the delegates to do the networking that they want to do, and there’s no real attempt to make it easy. For six years I’ve been talking to delegates who are saying ‘give us more chances to network after the event so we can put this stuff into practice.’ That’s really easy to by setting up a community where they can access each other directly online via a password secure portal.”
“This also means they can get access to whitepapers, further tutorials and podcasts. The aim is basically to take the best aspects of the confference market and get rid of the fat.”
It is through this mix of e-learning opportunities, online discussion forums and face-to-face networking and educational events that EnterpriseIQ hopes to provide a cost-effective and attractive alternative to the what it sees as overpriced, mass-produced and ill-conceived offerings currently in the marketplace.
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