How to succeed, not fail, with your social media presence

By Stewart Hollingdrake, Citadel Group

Is your organisation keen to avoid being listed as one of the Top 10 Worst Social Media Fails of  2017? Celebrities and politicians are not the only entities on social media to conduct monstrous fails. Corporations and government agencies aren’t far behind.

With the rapid rise in the number of social media channels the average organisation must keep track of is it any wonder? LinkedIn, Facebook, Twitter, Flickr, Instagram, Google+, YouTube, Pinterest, RSS feeds – are you sure you are totally across what is happening across all these channels at any time of the day or night?

And how are you recording what is happening in the interactions between your organisation and the public via social media? Will you be able to defend yourself in case things turn bad, remembering that in the online world events can get out of hand very quickly!

As a specialist in providing Secure Information Management Services for the government and healthcare sector in Australia, Citadel Group realised the need for a dedicated social media scanning and logging solution.

We have worked with specialist vendor Social Safeguard to devise a solution that will integrate with Micro Focus Content Manager.

Citadel has built a reputation of managing complex and sensitive information securely and ensuring it is available anytime, anywhere on any device. Citadel’s key contracts include running Defence’s Objective ECM Managed Service for over 12 years and hosting 42% of Australia’s Public Hospital Pathology Transactions within our hosted Laboratory Information Management System (LIMS).

Citadel acquired Kapish in 2016 and together became Australia’s only Platinum Micro Focus Content Manager (TRIM) Partner. Kapish has a strong history of building Commercial off the Shelf products that integrate into Content Manager and provide a richer user experience and facilitation of business workflows.

Citadel and Kapish have now worked together to integrate the Social Safeguard social media scanning and logging solution into the Citadel IX cloud-hosted Micro Focus Content Manager platform.  The same solution is also available for customers running Content Manager on premise.

The system logs all activity within a client’s Social Media channels including text, pictures, videos and screenshots of any links.  This content is then seamlessly integrated into Micro Focus Content Manager through a Kapish Connector. 

This seamless integration with Content Manager ensures that social media interactions are treated as official records and are categorised and stored securely with the appropriate metadata tags and disposal schedules applied.  This allows access across an organisation to these records through search and the ability to link social media records with other corporate records (i.e. for a single view of a customer).

The Social SafeGuard solution also has a pre-configured rules engine with hundreds of industry-specific risks It scans for inappropriate or risky content and quarantines the content for review and deletion.   This capability protects against hacking of social media accounts by intervening when inappropriate content is detected and sending alerts if there is unusual activity (i.e. if a site is being hacked).

The solution has a threat scanning capability that looks for fraudulent or malicious social media sites, that seek to impersonate or damage an organisation or individual.   The system scans social media channels each minute looking for fake accounts and can bring to a client attention that activity almost immediately. 

Citadel is launching Social SafeGuard on its Citadel IX Platform at the Micro Focus (TRIM) User Group in Sydney on November 21, 2017 @ 2:00 pm – 4:30 pm at The Museum, Reserve Bank of Australia, 65 Martin Place.  Citadel Sales Director, Stewart Hollingdrake, will be giving a presentation on the capability and running through a demonstration of the social media scanning and logging capability.

Register to attend HERE

For further information contact sales@kapish.com.au

Stewart Hollingdrake is  Sales Director for the Citadel Group Ltd.  Stewart has performed a range of Technology Program Leadership and Account Management roles over the last 12 years.  Stewart started his career in the Air Force as a Logistics Officer working at the Aircraft Research & Development Unit (ARDU) and Headquarters Australian Theatre.  Stewart spent 3 years in the London working in leadership development in a range of Public Private Partnerships and Joint Ventures including Scottish Water Solutions, Defence MoD Whitehall Redevelopment and the formation of the UK Healthcare Commission.  Stewart then moved into IT Program and Project Management in 2004 with SMS Management & Technology where he worked across banking, utilities and state government.  Stewart’s recent experience has been working closely with National Security and Police to implement Mobile Technology (QLite Ipad application), G20 Geospatial Capability and Technology Refresh Programs.